In this session our team will evaluate your website, check your website’s strategic internet-friendly information, look at your competition, you Unique Sales Positioning (USP) and your Strategic opportunities. We will then suggest a course of action and of course give you our book along with video tutorials that will help you understand all about online marketing and the new media.
We need to create an initial plan for:
- components—channels and tactics we should use with your markets and how they will integrate with each other,
- content we need to develop (videos, articles, messages, offers, etc.),
- order in which we will introduce each channel,
- special reports and sales channels you may need,
- web presence, landing pages, mini-sites,
- estimated costs and target results.
It’s likely new opportunities will arise during the course of implementing and managing your program. It’s also likely that some tactics will prove more effective than others. In either case, we will modify the plan accordingly.